PROACTIVE SOLUTIONS

A ZEST FOR RESULTS

One size doesn’t fit all when it comes to foodservice PR and marketing. You need tailor-made solutions to achieve your goals.

Get in touch

Foodservice PR and Marketing with Bite

At Proactive we’re focused on your commercial objectives, not expensive marketing gimmicks. Combining more than 25 years’ specialist foodservice industry experience with a flexible, personal approach, we get results every time – without compromising on value.

We maximise our relationships across the industry and bring together a network of hand-picked creative consultants, each offering specialist expertise to help develop campaigns that work for you.

We’re Proactive by name, and proactive by nature.

View Our Services

Campaign Planning

Campaign planning is at the heart of everything we do. We’ve developed a proven, five-step approach that creates a recipe for success, aligned with your individual goals.

Identify

Get under the skin of your business to identify your objectives, understand your products/services and analyse your markets.

Strategise

Building the strategy to meet your marketing objectives, we combine sustainable PR tactics with creative ideas, fully costed from the outset.

Implement

Our PR and marketing activity is bespoke, well-planned and meticulously executed, with regular updates throughout.

Propel

We’re constantly looking for additional opportunities, using a proactive approach and unrivalled media relationships to propel your business further.

Evaluate

Continuous analysis of performance and results allows a tailored approach to campaign progression.

Identify

Get under the skin of your business to identify your objectives, understand your products/services and analyse your markets.

Strategise

Building the strategy to meet your marketing objectives, we combine sustainable PR tactics with creative ideas, fully costed from the outset.

Implement

Our PR and marketing activity is bespoke, well-planned and meticulously executed, with regular updates throughout.

Propel

We’re constantly looking for additional opportunities, using a proactive approach and unrivalled media relationships to propel your business further.

Evaluate

Continuous analysis of performance and results allows a tailored approach to campaign progression.

Our Services

PR and Media Buying

Experts in creating successful foodservice PR campaigns, from initial concept through to campaign evaluation. We use our strong media relationships to maximise your brand’s exposure to relevant audiences.

PR media relations
Media buying
Press trips
Product launches
Media monitoring

Digital Marketing

A wide range of digital marketing services to help you communicate with your customers, prospects and partners on the most relevant platforms. We develop effective strategies that put your business at the heart of the digital conversation.

Social media strategy and management
Social media advertising
Website build and maintenance
Blogs
Email marketing
PPC advertising

Events and Partnerships

From trusted journalists and event organisers to industry associations, our relationships in foodservice are unrivalled. We can help elevate your presence by facilitating brand partnerships that give your business the exposure you need, maximising your investment where relevant.

Event support (on-stand, in the press and social media)
Awards entries
Sponsorships
Industry associations

Content and Brand Creation

Effective content across all channels is essential to keeping your audience engaged. Our creatives combine storytelling techniques with brand building expertise that leaves a lasting impression for your customers.

Branding
Graphic design
Copywriting
Photography
Videography

Don’t take our word for it.

See what our clients have to say.

proactive, solutions, B2B, PR, Foodservice, Food

Having worked with SJ over many years, I would highly recommend her to anyone looking for communications within the foodservice sector. Her grasp of the industry, contact list and attention to detail rival that of any agency within foodservice.

Pro Foodservice Reps Ltd

SJ has accurately communicated Filta’s vision and messaging to the foodservice sector. I would highly recommend her services to anyone looking to make a splash in the foodservice sector.

The Filta Group Ltd

Never has a business name been more appropriate. Working with SJ and the team at Proactive has ensured that wherever there is opportunity for our brands, we have, collectively, made the most of it. Every proposal is thoroughly thought-out, taking into account our strategic aims and business goals. We consider SJ a partner, not a supplier.

St Pierre Groupe

SJ’s in-depth knowledge of the foodservice industry in particular, alongside her high standard of work and professionalism has been integral to Kelsius’ UK market presence. She is always more than happy to go the extra step to help!

Kelsius

I’ve always found Proactive to be responsive, thorough and – as the name suggests – proactive in achieving the results that support our commercial objectives. But above all else, their understanding of the sector and media landscape is second to none.

Civica

SJ got to know our business, developed messaging, defined our objectives and put together a successful plan to achieve them, all within a short space of time. I’ve worked with SJ for a number of years and her passion and understanding of foodservice markets, media and behaviours is second to none. If you want to raise your brand profile in the sector, speak to Proactive Solutions.

Hupfer

Proactive Solutions has been instrumental in transforming our brand identity and marketing strategy. From designing our website to crafting our business cards, corporate brochure, and van branding, they’ve showcased unparalleled expertise. SJ, in particular, stands out as the industry expert in getting our message to the right audience. With their seamless approach, reaching a broader market became effortless. For a fully integrated solution to promoting your business and achieving marketing goals, Proactive Solutions is the ultimate choice.

Ki Tech

SJ really hit the ground running for Regale, building a new website, coordinating press visits and drafting all the materials needed to make sure we got the most from our investment at a key trade show – all within a very ambitious time scale. It’s evident that she has the industry expertise and creative strategies we need to help raise our profile in key markets and I’m looking forward to a long and fruitful partnership with Proactive Solutions.

Regale